The Acceleration of E-commerce in South Africa
Over the past 3 years i've been tracking the e-commerce market in South Africa across the defined Stats SA categories. Combining the Retail Trade Sales data with Euromonitor data.
NB* This is a crude (and perhaps blunt) assessment of the performance of e-commerce in SA since COVID-19. It should not be taken as fact but merely the assumption of an internet nerd.
Presentation:
Disclaimer* I do work for one of the retailer/s named and therefore I cannot disclose any information that pertains to the performance of the business that is not readily available. All information provided does not reflect the stance of my employer.
well put together and thank you for the findings, I was looking forward to mentions of platforms such as Etsy, Amazon etc alongside takealot... but more than anything, performance data like these really shows how committed other people are in making the world a better place by innovating, creating sustainable solutions while maintaining quality output of empowering people.